Pricing: Frameworks and Applications
Linda Gorchels
As part of the Executive Education faculty for the University of Wisconsin-Madison’s School of Business, Linda Gorchels is responsible for the financial performance of and long-term strategy for the marketing program. She had previous strategy responsibility in the insurance, publishing and robotics industries, and has provided strategy consulting or training to such organizations as Trane Commercial Systems, Kerry Group, the University of Wisconsin-Extension and CUNA Service Group. Linda has been published in the Journal of International Marketing, the Academy of Marketing Studies Journal, the Journal of Contemporary Business Issues, and Industrial Marketing Management. She is co-author of The Manager’s Guide to Distribution Channels, and is author of The Product Manager’s Handbook and The Product Manager’s Field Guide.
“A very knowledgeable instructor, with very good presentation skills. Great understanding of topic. Answered questions properly and effectively. Very enjoyable session.”
Greg Fry, Phoenix Contact, Harrisburg, PA
Charles A. Krueger
Charles A. Krueger, C.P.A., C.I.A., is associate professor and director of the finance program for Executive Education at the University of Wisconsin-Madison. Chuck takes an operational approach to developing and applying financial information in decision making, directing profit centers and implementing innovative cost management.
John R. Nevin
John (Jack) Nevin brings a unique perspective on product pricing to this course: not only has he served as an expert witness in dozens of legal cases with pricing links, he’s also a professor of marketing and executive director of both the Center of Product and Brand Management and the Grainger Center for Supply Chain Management at the University of Wisconsin-Madison Graduate School of Business. Recognized for his practical, down-to-earth approach to marketing, Jack has an outstanding background in teaching, research and consulting in the areas of distribution channels and price management. Past clients include the Federal Trade Commission, S.C. Johnson, Ford Motor Company, J.I. Case and Frito-Lay. Jack received his Ph.D. and MS degrees from the University of Illinois and his BS degree from Southern Illinois University.
“Excellent job of identifying issues with relevant examples.”
Gerald Holtan, Distribution Specialist, Sauer-Danfoss, Ames, IA
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 1.4 Continuing Education Units (CEUs) or 14 hours.
bwolfe@exed.wisc.edu